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Renewables technology start-up founder is a Rising Star at AD and Biogas Industry Awards

Kristina Rabecaite, Founder and CEO of tech start-up PPAYA Ltd, has won the coveted “AD Rising Star” Award at the AD and Biogas Industry Awards 2023. The company is known for its auction platform that connects renewable energy generators with utility suppliers, maximising the potential value of Power Purchase Agreements (PPAs).

The Anaerobic Digestion and Bioresources Association (ADBA) and the World Biogas Association (WBA) organise the AD and Biogas Industry Awards every year to celebrate innovation and excellence in the anaerobic digestion (AD) and biogas industry around the world.

Kristina Rabecaite, Founder and CEO of PPAYA, receives the AD Rising Star Award from Chris Huhne, ADBA Chairman (left) and Jean-Philippe Burtin, CEO of Borea (right) – Photo: Pro Vision Photography

Kristina was presented with the Award by Jean-Philippe Burtin, CEO of Recruitment Agency Borea, sponsors of the category, and Chris Huhne, ADBA Chairman at the AD and Biogas Industry Awards 2023 Awards ceremony in Birmingham on 29 March. PPAYA Ltd. also received a Highly Commended award in the “Best Anaerobic Digestion/Biogas Support Services (Professional)” category.

Kristina Rabecaite founded PPAYA in 2021, aged 27, after identifying a gap in the market for a fast, user-friendly, and stress-free renewable energy marketplace. Their unique software holds continuous daily auctions, ensuring no opportunity is ever missed for power producers (mostly farmers in PPAYA’s case). Compared to basic tendering, PPAYA tracks the market year-round, as striking deals on the right day at the right time can add between 10-20% additional value to a PPA contract. The simple technological solution connects energy generators with the largest utilities in the UK & Ireland.

Receiving the Award, Ms. Rabecaite said, “It’s an honour to have my work recognised by ADBA and WBA with the ‘Rising Star’ Award and a commendation for ‘Best Anaerobic Digestion/ Biogas Support Services). Since launching PPAYA, I have continuously strived to bring the business to where it is today. Receiving these awards truly showcases our successful business growth as a technology start-up.

Many of the farmers we work with tell us that they value our advice highly,” she continues. “They often confide in us that they aren’t experts in selling electricity, nor do they have the time to become one! They want to be guided through the process, discuss a sensible target price and advise the likelihood of it being hit. They also tell us how much simpler we have made it, as daily auctions and our live market tracker are designed to be straightforward.

ADBA Chairman Chris Huhne described Ms. Rabecaite as “an extremely impressive individual, with a clear passion, whose career is shooting to the moon!

Congratulations to Kristina Rabecaite and the PPAYA team on their well-deserved recognition at the 2023 AD and Biogas Industry Awards.

PPAYA Ltd was also Highly Commended in the “Best Anaerobic Digestion/Biogas Support Services (Professional)” category. Photo: Pro Vision Photography


For further information, contact:

Georgia Burnside:

For the Awards:
Jocelyne Bia:

Notes to editors:

  • Launched in 2011, the annual AD and Biogas Industry Awards, often held alongside the World Biogas Summit and World Biogas Expo in Birmingham, UK, celebrate excellence and innovation around the globe across 12 categories. The competition is run jointly by the Anaerobic Digestion and Bioresources Association and the World Biogas Association.
  • The Anaerobic Digestion and Bioresources Association (ADBA) is the trade association for the UK anaerobic digestion (AD) and biogas industry. ADBA’s vision is to see the full potential of the UK AD industry realised so it can help the UK achieve its emissions targets and other policy goals, creating a truly circular economy.
  • Launched at COP22 in Marrakesh in 2016, the World Biogas Association (WBA) is the global trade association for the biogas, landfill gas and anaerobic digestion (AD) sectors, and is dedicated to facilitating the recycling of all organic wastes and residues through biogas globally. It believes that the global adoption of biogas technologies is a multi-faceted opportunity to produce clean, renewable energy, bioCO2, natural fertilisers and other valuable bioresources while addressing energy and food security and resolving global issues related to development, public health, and economic growth.
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