Upishi Bora Afya Bora Influencer Campaign
Company: GIZ Kenya
Country: Republic of Kenya, Kenya
The Upishi Bora, Afya Bora (Better Cooking, Better Health) campaign is a groundbreaking education and awareness initiative accelerating the adoption of biogas across Kenya by translating technical solutions into compelling, real-life benefits for households and farmers. Through a powerful combination of influencer-led storytelling, digital outreach, and practical demonstrations, the campaign shows how biodigesters deliver clean cooking energy, reduce harmful indoor air pollution, and produce nutrient-rich bio-slurry that boosts agricultural productivity and food security. Reaching over 1,000,000 people nationwide via platforms such as YouTube, TikTok, Instagram, and Facebook, it has successfully shifted perceptions and driven tangible uptake of biogas systems. By linking awareness directly to action through accessible support channels, the campaign stands out as a scalable, cost-effective model for behaviour change—delivering measurable impacts on health, livelihoods, and the environment while advancing Kenya’s transition to clean cooking.
